CONSUMER PERCEPTION OF FOOD QUALITY AND PACKAGED FOOD LABELLING: A STUDY IN LALMONIRHAT DISTRICT, BANGLADESH
Abu Sayed Md. Shahiduzzaman, Ph.D. Research Scholar, Raiganj University. Supervised by Dr. Manas Naskar Associate Professor, Department of Commerce, Raiganj University.
Human health mostly depends on quality food habits. In the rural area of Bangladesh, the people are in ill health due to the consumption of impure food which affects normal daily life. The study investigates rural, educated people thinking about purchasing quality foods and package food labeling. A field study was conducted at Hatibandha and Kaliganj Upazila of the Lalmonirhat district of Bangladesh with a structured questionnaire. The study shows that the people of rural areas are highly aware of their attitudes toward food quality. Those with a comparatively high educational background are more conscious of maintaining food quality. The Study results also find that the rural people have very little knowledge and understanding of government rules and regulations regarding food quality and labeling.
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